Another day, another logo, this time for the columbian opticians “Optica Alemana”.
The logo brief was to update the logo to provide something memorable that focused on using a butterfly. The symbolism of the butterfly was that the founder of the company had himself discovered a new species of butterfly way back in the 1930′s. Becuase of this the inclusion was very special to the client, however from a design point of view the butterfly has been somewhat used to death in recent years. Trying to avoid cliche’s was particularly difficult. After using logospire.com I found that the logos that really appealed to me were those that incorporated the iconic element within the text. The “O” and the “p” gave me the obvious space on some initial drawings and after taking things to the computer for readability the remaining “tica” needed to be hand-drawn as well.
The result is a quite striking logo completely individual and focused on the business history.The process of sketching proved to provide results that gave me quite a surprise in the finished result. So as we always knew hand sketches are always the way to start logo designs and web designs and any designs for that matter.
